When it comes to web designs, it is not always about the code, wireframes, slick visuals, or content management that web designers need to take into consideration. A well-designed website is less about aesthetics and more about attracting traffic and helping them understand what the business is all about. Web design service providers like the Shanghai Web Design Agency do that by ensuring the success of a web page by strategically combining the core elements of web design. Professional web design experts like them understand the value of having a step-by-step method for their projects.
Here’s a 6-step guide to follow if you are looking to achieve the same synergy between the elements of a website and help your visitors understand your business purpose.
6 Steps about Web Design
Step 1: Identify the Goal of the Project
In order to ensure the success of your web design project, the very first step would be determining and understanding the objective of the project itself. Be it for your own business or to collaborate with a client or other stakeholders, exploring certain questions and finding their answers can help you in this stage of the web development process.
These questions should cover necessary aspects of your web designing process, including
- What is the business about? The products or services it provides.
- Whom are you targeting through the website? i.e., your target audience.
- Who are the competitors in this specific niche?
- What is the primary objective of the website? Is it to sell, inform, or simply to amuse?
Understanding these areas will help you create a webpage that meets the goals of your project. In short, make sure you have audience personas, competitor analysis, creative brief, and brand attributes ready before starting on a web design project.
Step 2: Evaluate the scope of the work
This step is one of the critical stages in the web design process as the expectations, resources, and goals keep on changing as per the requirements of the project. In many instances, there are also requirements for emails, web apps, or push notifications. This might lead to more work, which means a possibility of an increased budget.
Having a realistic timeline for this reason is crucial to achieving deadlines and getting results that will meet the expectations of your clients. A Gnatt chart can come in handy in such cases to set boundaries along with achievable deadlines by offering a reference for both clients and designers to stay on the same page regarding the task and objectives.
Step 3: Project Scheduling
Planning the whole process out is as important as gathering information about it. When planning to design a website, there are three aspects to look into: creating a strategy for SEO, developing content, and creating a website sitemap.
Creating a strategy for SEO includes three major components to take into account when designing a website: the quality of the traffic, the quantity of the traffic, and organic search results. Make sure you do proper research on which keywords are relevant in that particular industry, review keyword volume, create a list of SEO content requirements, and map keywords to future content.
Creating a sitemap is necessary as it contains the key pages of your website, making the navigation smoother and giving an overall idea of the content that needs to be written.
Content is the backbone of a successful website, which is why having a content strategy can be helpful in creating new content as well as auditing existing content.
Step 4: Developing the website
This stage of the process involves technical skills that help the website run properly. While coding has always been the option to create websites, for non-technical people, visual page builders can be useful to create customised websites without investing a substantial amount of money or time.
Step 5: Testing the website
After finalising the visuals and content of your website, it is now time to test the site before the last step. Make sure you test each web page thoroughly and check if all the links are working properly. Checking if the website is loading on all devices and browsers is also crucial to ensure the site is ready to go live.
Step 6: Launching the website
Once all the above mentioned steps are done, we come to the last step of the process, i.e., launching the site and making it public. However, it is important to keep in mind that you might need to keep on testing and adding new content and visual elements to make the website more effective at generating traffic.
Website design can often seem like an overwhelming process as it requires a fine balance between function and form. However, by following this step-by-step guide, you will be assured to make the whole process smooth and eventually make your clients satisfied with the result.
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